In recent years, software providers have jumped into action to solve construction’s big data problem, while hardware providers have disrupted old, inefficient installation procedures with innovative technology.
But as new, revolutionary construction technology solutions emerge, a common complaint among construction professionals is the tired cold calls and business email solicitations that culminate in longwinded sales demos. Too frequently, the pitch decks employed in these kinds of exchanges fail to deliver on a simple principle that is so fundamentally important that it’s embraced and taught everywhere—from introductory college composition classes to J-schools and creative writing MFAs, or easily recognized in practice among cinematographers and other film practitioners: show, don’t tell.
Recently built, the Oracle Industry Lab disrupts these outdated, uninspiring communication methods of the past and brings the “show, don’t tell” mantra into living, experiential form—30,000 square feet of hands-on experience for customers in a variety of industries, including utilities, communications, construction and engineering, and manufacturing.
Located just outside Chicago in Deerfield, Illinois, the Oracle Industry Lab is described as “a unique idea incubator designed to help businesses in a variety of industries tackle their most complex challenges.” The Deerfield lab is among the first of a “global network of industry innovation labs.” Oracle is adding additional lab facilities in England and Australia later this year.